ENP Joins Yieh Phui in Pioneering Chinese Enterprises' Expansion into Malaysia

Founded in 2006, Shanghai ENP Industrial Co., Ltd. is a contemporary enterprise offering comprehensive sales and services in steel products and building materials，Since establishing our import/export division in 2010, ENP has maintained core business stability while strategically expanding overseas, with steadfast commitment and resilience, we continue exploring new cooperative opportunities. In this issue, we introduce two Malaysian clients visiting ENP.

Located at the heart of Southeast Asia, Malaysia commands the Strait of Malacca, serving as a vital nexus between maritime and mainland ASEAN. This grants the nation exceptional geographical advantages. As a key node on the "21st Century Maritime Silk Road," Malaysia was among the first countries to support the Belt and Road Initiative. Backed by high-level policy support and market forces, Chinese enterprises have demonstrated robust investment activity in Malaysia's manufacturing sector since 2023.

2024 marks the 50th anniversary of diplomatic relations between China and Malaysia. Over the past half-century, the two nations have maintained close ties: China has been Malaysia’s largest trading partner for 15 consecutive years, while Malaysia ranks as China’s second-largest trading partner within ASEAN.

On March 18, 2023, the Regional Comprehensive Economic Partnership (RCEP) – the world's largest free trade agreement – officially took effect for Malaysia. Under the agreement, China and Malaysia began implementing additional market access commitments and preferential tariff measures from this date onward.

Notably, Malaysia imposes 0% anti-dumping duties on Ye Hui's exported hot-dip galvanized and galvalume steel sheets – the most favorable tariff treatment available to Chinese steel enterprises. This provides Yieh Phui and ENP with inherent competitive advantages and solid safeguards for Southeast Asian market expansion.

Recently, ENP welcomed two delegations of distinguished international guests, Among the honoured guests from Malaysia included Huang Rongcai, Yang Jianxiong and Yu Zujin and others visited ENP. Shanghai ENP Industrial Co., Ltd. General Manager Shen Congkuang, Deputy General Managers Chen Rongchun and Zhu Hu, along with Yieh Phui Assistant Sales General Manager Huang Fucai and Sales Manager Yin Chunlei, warmly received the delegation. The two sides held in-depth discussions on the export of Yieh Phui steel to Malaysia.

With over 30 years of experience in coated steel product manufacturing, Yieh Phui has earned high acclaim from its customers，It is globally recognized as one of the most advanced and professional coated steel manufacturers. Yieh Phui (China) currently maintains a monthly production capacity of 50,000 tons of premium color-coated coils, 120,000 tons of galvanized/galvalume/zinc-aluminum-magnesium coils, 180,000 tons of various cold-rolled coils. Our products are widely used by premium domestic clients and exported to over 20 countries and regions, including Europe, the United States, and Southeast Asia. Not only have we secured a significant market share in Malaysia, but our high-quality products and services have also earned the trust and acclaim of customers worldwide.

与先锋同行①：钢之“美”，看烨辉

严把质量关，烨辉在行动丨晋强合作伙伴风采展②

流程再造，科学管控，造就神速交期丨烨辉风采③

创新成长，永续经营丨烨辉产品创新风采展④

参访过程中，晋强实业不仅向两家马来西亚伙伴详细介绍了烨辉钢铁的卓越产品与先进技术，更展示了其作为行业先锋者的卓越风采。

值得一提的是，来访的两家马来西亚企业深耕钢铁生产及钢铁制品领域，对中国向马来西亚出口钢铁的相关规范与政策有着深入的了解。此次深度交流也让晋强实业受益匪浅，晋强更详尽地了解了关税政策及出口业务流程，能够有力地促进未来出口业务运营效率的提升，实现成本的显著降低。

近日两次接待马来西亚客户，晋强实业和烨辉通力合作，不仅加深了双方与马来西亚客户之间的友谊，更为未来的合作开启了无限可能。

令人振奋的是，晋强实业正积极实施出海战略，不断迈出步伐，已先后到访俄罗斯、越南等考察市场，未来还规划着向印尼、泰国等更多国家进发，持续深化国际合作网络。与此同时，晋强实业深知人才是企业发展的基石，近期迎来了一批充满朝气与创意的新生力量加入，不仅为公司注入了新鲜血液，更带来了多元化的视角与创新思维。

晋强实业表示，将继续秉持开放合作的态度，与包括马来西亚在内的全球伙伴携手，共同探索更加广阔的市场空间，推动钢铁材料行业的持续进步与发展！

ENP出海进行时