ENP Strengthens Foreign Trade: Leveraging Expertise and Sincerity to Unlock the Southeast Asian Market

ENP Foreign Trade Team

Southeast Asia is one of the world's fastest-growing economic engines.Shanghai ENP seizes the opportunity. Recently, we visited Malaysia, Indonesia and Singapore twice to investigate the local market. Brought Tedlar® PVF coated steel to have in-depth discussions with local companies, driven by 'Premium Products + Genuine Service', We embark on a new chapter of in-depth market development in Southeast Asia.

Forward Vision: Capturing the Growth Dividend in Southeast Asia

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Southeast Asia has a total population of over 680 million, with a median age of just 28. Young workers make up more than 60% of the labour force, driving robust consumer demand. The region’s strong openness to innovative products (e.g., Gen Z accounts for 24% of Malaysia’s population) is accelerating demand upgrades in sectors like building materials and electronics.

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Multiple Southeast Asian countries have positioned infrastructure as the cornerstone of economic recovery. For instance, Indonesia has introduced its "2025 Emissions Reduction Target", while Singapore is advancing green building standards, spurring growth in eco-friendly construction materials. Governments are attracting foreign investment through tax incentives (e.g., Malaysia's BOI policy) and industrial funds (as seen in Indonesia's nickel export ban to boost domestic processing). With RCEP in effect, regional trade barriers have been further reduced, enabling Chinese enterprises to leverage the Belt and Road Initiative for deeper market penetration.

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The ongoing trade tensions between the U.S. and China make Southeast Asia a key destination for relocating industries such as electronics manufacturing, semiconductors, and new energy. Major corporations like Intel and Samsung have already invested over $10 billion of new production facilities across the region. Looking ahead, Shanghai ENP plans to establish overseas warehouses in Indonesia and Vietnam, adopting a "local inventory + rapid response" model to shorten delivery cycles, enhance supply chain efficiency, better serve regional demand, and mitigating risks from geopolitical and trade uncertainties.

Expertise: Winning Trust with Value

ENP highlighted the superior corrosion resistance and extreme weather performance of DuPont™ Tedlar® PVF-coated steel compared to traditional paint coated steel. Notably, Tedlar® PVF contains no formaldehyde or volatile compounds and is Greenguard Gold-certified, aligning perfectly with Southeast Asia's stringent environmental standards and building codes. Moving forward, ENP is confident in fostering deeper collaborations across Southeast Asian markets.

PVF laminated and paint coated steel exhibit excellent UV resistance and anti-aging performance. Even after prolonged exposure to wind, rain, and sunlight, the coating surface will not experience chalking or fading.

PVF laminated and paint coated steel can withstand various acids, alkalis, salt spray, and polar solvent corrosion, protecting the substrate from harsh environmental conditions.

PVF laminated and paint coated steel may achieve 0T bending performance, meaning they can be folded back on itself without cracking. This provides reliable, long-lasting protection for fabricated metal sheets.

PVF laminated and paint coated steel effectively resist dust and dirt accumulation. Their chemical-resistant properties allow cleaning with various detergents, significantly reducing maintenance costs.

ENP Foreign Trade Team —

Sincere Communication, Considerate Service

In the journey of expanding into the Southeast Asian market, the ENP team not only won customers' trust with their cost-effective products but also created an exceptional cooperative experience for clients by adhering to a work philosophy of sincere communication and thoughtful service. On a recent 10-day business trip by Susan Chen, Manager of Shanghai ENP's Foreign Trade Division, to Indonesia and Singapore for market research is a vivid reflection of this philosophy.。

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Susan Chen, Manager of the Foreign Trade Division, knows the importance of direct communication to serve customers. Face-to-face communication allows for a more direct and in-depth understanding of customer needs, capturing richer and more detailed information compared to emails or phone calls. This is precisely why the ENP team remains unwavering in visiting clients and conducting technical exchanges to ensure clear communication and tailored solutions. Aming to provide services and solutions accurately according to the actual needs of customers, so as to better meet customer expectations.

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Since entering the foreign trade industry, Susan realized that face-to-face communication places higher demands on team members' individual capabilities. In their daily work, the ENP team, prioritizes accumulating experience and building industry knowledge, This enables them to quickly identify clients' key concerns, clearly articulate the team's strengths, promptly address inquiries, and deliver practical solutions during customer interactions.

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During their business trips, the ENP foreign trade team has not only achieved professional success but also experienced the warmth and kindness of their clients. What’s even more touching is that clients have proactively referred new customers to the team, a testament to their trust and recognition of ENP’s capabilities.

ENP FOREIGN TRADE TEAM

"Step out and see a bigger world." The ENP Foreign Trade Team actively embraces this philosophy by traveling to explore markets and engage with more clients. These business trips not only deepen the team's understanding of customer needs but also broaden their market perspective, uncovering more potential clients and collaboration opportunities. Moving forward, ENP will continue to uphold this principle, constantly improving service quality and strengthening communication and cooperation with clients. Together, we strive to expand into broader markets and achieve greater success.