Set Goals, Unite For Progress | ENP Holds 2025 Kick-off Meeting

To ensure the effective implementation of the 2025 goals and align the entire company’s vision and objectives, ENP held its 2025 Annual Kick-off Meeting on 16 February. The meeting focused on reviewing past achievements, planning for the future, and conducting in-depth discussions on the current status and strategic initiatives for core business sectors from multiple perspectives, charting a clear course for development in 2025.

The meeting commenced with an opening address by General Manager Mr. Shen. In his speech, he fully acknowledged the achievements made in 2024 and expressed heartfelt gratitude to all employees for their hard work. Mr. Shen provided an in-depth analysis of future development prospects, with particular focus on both the opportunities and challenges currently facing the enterprise. He called upon all staff to embrace the new phase of development with even greater determination, urging everyone to go all out in achieving the company's annual objectives while striving for breakthrough accomplishments across all business sectors.

During the second section, representatives from each department presented their 2024 achievements and, aligned with the company's strategic plan, elaborated in detail on their 2025 goals and objectives. The presentations were substantive, well-structured, and highlighted numerous past key accomplishments.

Zhu Hu, Head of the Steel Division, delivered a comprehensive performance review using clear data visualization to showcase annual sales achievements. Following an in-depth analysis of both successes and challenges encountered in 2024, he formally recognized the team's outstanding performance while inspiring all members to confidently address upcoming challenges. This presentation established a solid foundation of confidence and strategic clarity for the new year. For 2025, the division has adopted "Steady Progress Through Innovative Breakthroughs" as its guiding principle, formulating concrete development objectives focused on product portfolio optimization and distribution channel enhancement. These strategic priorities are designed to systematically strengthen the division's core competitive advantages in the coming year.

The Battery Steel Division has developed its 2025 growth strategy following an in-depth analysis of global power battery installation volumes and pre-nickel-plated steel consumption trends. Based on comprehensive market research, the division has established three key strategic priorities for the coming year: First, strengthening market influence by focusing on structural growth opportunities in high-potential segments. Second, expanding customer channels through establishing stable and efficient communication mechanisms with key partners. Third, elevating customer service standards by gaining deeper insights into client needs and building closer value-based relationships through customized solutions, thereby fostering long-term mutually beneficial partnerships. These well-defined strategic initiatives are expected to generate strong momentum for the division's development, positioning it for significant breakthroughs and outstanding achievements in 2025.

The Interiors Division presented a comprehensive review of its operational highlights and breakthroughs across three core operational dimensions: supplier management, sales execution, and distributor network development. Building on these achievements, the division has formulated a focused 2025 development strategy centered on three key initiatives: first, driving substantial growth in both direct and distribution sales channels; second, systematically establishing new sales avenues while strategically expanding into emerging market segments; third, consistently elevating service standards to deliver premium, customized spatial solutions. This strategic triad reinforces the division's commitment to maintaining its market leadership in high-end, personalized space services while creating sustainable growth momentum through channel optimization and service innovation.

The GM of Yemetal provided a comprehensive report covering five major aspects: production management, quality management, system management, sales management, and financial management.

In 2024, Yemetal implemented a series of exploratory transformation initiatives, achieving intelligent equipment upgrades and standardized production management. These efforts have fundamentally enhanced product quality and supply efficiency, laying a solid foundation for future customer development.

Mr. Zuo has been closely monitoring key tobacco projects, staying updated on customer developments. He provided an in-depth analysis of the application and development of PVF products in tobacco and other major projects. Moving forward, he will lead the team in further expanding business areas, tapping deeper into market potential, and striving for greater market share and business breakthroughs.

At the meeting, Mr. He presented a detailed report on the 2024 market promotion achievements and future plans for PVF steel products. Over the past year, the team has closely followed market demand, strengthened industry engagement, and conducted visits to over 60 design institutes, deepening clients' understanding of PVF laminated and pre-coated steel products. Moving forward, the focus will be on targeting key projects in industries such as tobacco companies, power plants, chemical plants, and non-ferrous metallurgy, while actively exploring emerging sectors and project opportunities to further drive the business growth of ENP.

Since becoming DuPont™ Tedlar®'s sole distributor in China in 2022, Jinqiang Industrial has been pursuing excellence with a pragmatic approach and unwavering dedication, consistently delivering high-quality projects with superior craftsmanship. At the meeting, DUTAI Panel Division presented a comprehensive review of its 2024 sales performance, highlighted key achievements, and outlined a clear action plan to drive future growth, further strengthening confidence in the business development of this product line.

ENP Export Division expands global supply chain business with full momentum. The ENP Export Division has been actively engaging with domestic and international clients, striving to enhance both local and global supply chain operations. Currently, our export business is flourishing across multiple product lines, including steel, wallcoverings, and battery steel, with new breakthroughs in market expansion and logistics channels.

In closing, Mr. Chen commended departments' achievements and outlined 2025 priorities: market expansion, operational efficiency, and tech innovation. Mr. Shen then urged all employees to translate strategies into actionable results through focused execution and cross department collaboration, concluding: "Together, we'll achieve ENP's 2025 goals and write our next success chapter." The meeting ended with unified commitment to these objectives.

In 2025, all ENP team members will dedicate greater passion and higher standards to our work, jointly writing another brilliant chapter in ENP's history!